Monday saw Australian pop singer Kylie Minogue win a legal battle with Kylie Jenner over the trademark of the name ‘Kylie’. The US Patent and Trademark Office rejected Jenner’s request to trademark her first name, though reports suggest that the reality star is already preparing to file an appeal to use ‘Kylie’ for her fashion and make up brand, as it continues to grow.
It was three years ago, in 2014, that Kylie Jenner filed a petition to have her name trademarked, seeking protection of the term for advertising services. However, pop star Kylie Minogue filed a counter petition, saying that she has been using her own first name for decades now, through Australian legal firm, KDB. In fact, the Can’t Get You Out Of My Head singer has been using the website domain kylie.com since 1996.
New York Post obtained legal documents where KDB said that Jenner getting to trademark the name “Kylie” will end up diluting Minogue’s own brand. In fact, the latter already has trademarks in the entertainment industries, including “Kylie Minogue Darling”, “Lucky – The Kylie Minogue Musical” and “Kylie Minogue”.
The documents have been savage, with claims that Jenner’s “photographic exhibitionism” on social media and “controversial posts have drawn criticism from e.g., the Disability Rights and African-American communities”. The law firm representing Minogue have stated that Jenner is merely a “secondary reality television character” on the reality show Keeping Up With The Kardashians, which is primarily on the Kardashian family – Kris, Rob, Kourtney, Khloé and Kim and not on the Jenners – Kendall and Kylie.
Kylie Minogue is a powerhouse in her native Australia, and even has a statue in her honor in Brisbane. She has many number one albums, and is even popular in her new hometown, the UK. Kylie Jenner is mostly popular in the US and only those who frequent social media, apart from the hype that tabloids given the Kardashian family and their associates.